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This article was written by John Leutermann, owner of Big Rock Marketing, a valued Innovia partner that helps us manage many aspects of our co-op’s Online Reputation & SEO program.


Owning a community management company has it’s challenges. You have to find a way to stand out from the competition. SEO is the best way for your business to build its brand online. You may have heard this advice many times before. It is common today for marketing consultants to immediately recommend SEO. However, you may not be clear on why SEO is so important for your community management company. That is where this article can help. Keep reading to learn the top three reasons why you need SEO for your small business.

What is SEO?

SEO stands for search engine optimization. It is a strategy for ranking your small business’s website higher in search results. All search engines are ruled by algorithms. These algorithms use hundreds of factors to decide the order of search results. Search rankings cannot be bought. You have to put in the effort to optimize your results. Thus, by employing robust SEO practices, your website can consistently rank in the top results for certain search terms.

All search engines use algorithms to rank their search results. However, most people focus on the requirements for Google. There are 5.6 billion Google searches per day, and about 2 trillion Google searches globally per year. With those numbers, Google is still the most important search engine around. Their search result algorithm has 200 factors.

Two hundred factors are a lot, especially when you are already swamped running your business. That is why many community management companies work with SEO specialists. SEO techniques these specialists use include blogging, mobile optimization, keyword research, and link building.

Three Reasons Your Community Management Company Needs SEO

Now that you know what SEO is, here are three reasons why SEO is an important choice for your community management company.

1. Greater visibility

Higher rankings in search results allow you to stand above the competition. Employing a good SEO strategy can help your community management company even rank higher than large national competitors. Most consumers choose from the first or second-ranked result of any search. So, to drive more traffic to your website and build your consumer base, you need to consider SEO.

2. Builds your brand

In addition to trusting higher search results more, customers also prefer a company with a coherent brand. SEO can help you target your company towards specific demographics, which builds your brand. By creating content and using keywords designed to attract a specific audience, you will be cementing your brand image in the mind of your target demographic. A high-ranking community management company with a concrete brand image will be extremely appealing to HOAs looking to hire a management firm in our modern, digital world.

3. Creates a better, user-friendly website

Implementing SEO means thinking about your target customers and targeting your website for them. By following SEO “rules,” you will create an easy-to-navigate and engaging website. Additionally, consistently ranking high in search results requires ongoing SEO optimization. This is not a one-and-done project. By keeping tabs on your market and shifting your SEO strategy, your community management company will stay ahead of the curve.

We can help

Innovia Co-op members have exclusive access to marketing services that focus on many aspects of a marketing strategy, with a strong focus on SEO. Get in touch with us today to learn more about becoming a member to leverage valuable marketing solutions.