5 guidelines & tips for adding NAP to your website for better local SEO

Has your digital marketing strategy been taking a nap? An easy way to make a fast, positive impact is to take a look at how your company is utilizing N-A-P (name, address, and phone number) to give search engines the local signals they’re looking for when it comes to providing local results for local searchers.

Looking for a few easy ways to implement some local SEO best practices? Read on…

(a 5 minute read)

Continue reading “5 guidelines & tips for adding NAP to your website for better local SEO”

The Latest Search Engine Updates CAMs Should be Aware of (2019)

Every month (sometimes every day) Google launches updates to subtly tweak the way it processes search queries – like when someone types “HOA management companies nearby”. Sometimes these updates don’t even warrant a sentence. Other times, they can drastically change the way businesses of all sizes approach digital marketing.

So, what are search engine algorithm updates? In essence: they are a reflection of how search is being used, they are search engines adapting to change, and they are an indication of how you should think about the future in relation to digital marketing. The good news? This summer’s first “major” updates aren’t shaking things up too much. Read on to get the overview

(a 5-10 minute read)

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Welcoming 15 New Members to Innovia co-op!


HOA-CONDO-Co-op Community Management Cooperative welcomes 15 new members to network

ST. LOUIS, MISSOURI, June 2019 – Innovia co-op is proud to announce and welcome 15 new members to the residential community management cooperative since the start of FY19. Innovia co-op members now represent residential community management companies across 30 states. The addition of new members increases knowledge share among co-op members, while continuing to grow the influence of the cooperative within the industry.

The new members are as follows: Southern Community Services, ACCU, Emerald Coast Association Management, Pinnacle Association Management, Vanguard Management, 5150 Community Management, The Cooper Company, Boardwalk Association Management, NS Management, Silvercreek Management, Ogden Management, Prime Management of NJ, Pinnacle Living, ACS of Utah and FCS of Utah.

“We have significantly grown our network this year and are excited about the addition of 15 new members to our co-op community since October,” said Mary Hurand, Innovia co-op’s Division President. “Innovia co-op is dedicated to building powerful resources for community management companies and we look forward to continuing to grow innovative solutions and valuable benefits for our growing membership.”

Innovia co-op provides members with exclusive access to industry innovations, marketing solutions, and group buying power. As the market and its members identify needs or challenges, Innovia co-op leverages the power of a cooperative network to secure partnerships and resources beneficial to members to solve industry problems and grow business locally for each member.

Innovia Co-op Partners with Flock Safety

The Security Camera That Stops Crime

There are 7 million property crimes that occur every year. Unfortunately, only 13% of those crimes get solved, because police need more evidence. Flock Safety’s license plate reading cameras give law enforcement the lead they need to solve crime.

Has a car break-in ever occurred in one of your communities?

Has anyone ever illegally dumped materials on the side of the road?

With Flock Safety, you can eliminate non-violent crime.

There are 7 million property crimes that occur every year. Unfortunately, only 13% of those crimes get solved

Flock Safety provides the most advanced crime-stopping technology for neighborhoods, communities, and law enforcement agencies while keeping privacy at the forefront. Customers own 100% of their footage. Its 24-hour license plate reading cameras gather the number one type of evidence used by local police to solve and prevent crime. Flock Safety serves 270 cities in 30 states and helps police solve 1-2 crimes daily. Communities and neighborhoods of any size can capture the details detectives need.

A Flock Safety partnership includes:

  • Installation of the camera(s)
  • Maintenance of the camera(s)
  • Software & hardware upgrades as new technology becomes available
  • A dedicated account manager

Working with Flock Safety is NOT a project – it is a turnkey solution! Click here to learn more about the special discounts offered to Innovia members.

Your Website’s title tags impact your local (and national) SEO: here’s how to improve them

The titles of the pages on your website are often the first message your customers get from you, optimizing them can drastically improve website traffic. Have you taken a look at your titles and descriptions?

Your website’s title tags are HTML elements that tell search engine crawlers (aka robots) the title of a particular page. Like any title – the meta title tells search engine users and search engine bots what to expect from the page.

Taking it one step further, the meta description expands on this. Just like a newspaper article has a title and a “lead” to give scanning-readers a good idea of its contents, it’s exactly the same for your website. Search engine bots use this information (along with countless other “relevancy” signals) to assign a rank to your website for an ever-growing list of search queries.

But first, let’s start with some definitions…

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Selling the Job: How to Fill Open Positions Faster

As your co-op, we’re here to support you in every aspect of your business, from cost savings and efficiencies, to HR best practices and hiring tips. Why? Because everyone’s busy – and the more we can help each other the more we succeed as both a cooperative and individuals.

As you know – one of the most critical aspects of business is building a solid team of employees to help bring your vision to life. As we discussed at our last member summit, hiring isn’t easy. But it’s essential if you want to keep growing and succeeding.

Building a strong team could be the most important thing you do as a business owner

First, Put yourself in their shoes…

Continue reading “Selling the Job: How to Fill Open Positions Faster”

How to improve the meta descriptions on your website

meta description is a simple HTML element that summarizes what’s on a web page. Like the meta title, the meta description is an important SEO and marketing element. But the way Google and other search engines treat it has consistently changed over the years.

So, what best practices should you be following when it comes to meta descriptions for your business website? Let’s jump in…

Continue reading “How to improve the meta descriptions on your website”

How to Find Quality Candidates in a Booming Economy

With unemployment rates below 5%, finding the right candidates is a challenge companies face in every industry. As your CAM business experts, we’re here to help you take the next steps to build your team (and maybe even find your next employee of the month.)

Perfect the Posting

Employers must actively participate in the recruiting process in order to get results, starting with a job posting that passes muster. Put your best foot forward by taking the time and effort to craft a post that is accurately representative of the position, your company, and your company culture.

Be sure to include the following:

Continue reading “How to Find Quality Candidates in a Booming Economy”

Community Base App is Fundamentally Changing the way Communities Connect

Innovia co-op has introduced an all-in-one app for residents to access all existing homeowner association and community management resources in the same place.

Created specifically for each community association to create a welcoming experience for the user, and convenient communication tool for managers, Community Base is designed to be streamlined and efficient.

The innovative, user-friendly app gives residents the convenience of one touch access to communicate with their community management team while Community Base’s push notifications increase effective outbound communication by Management. Notifications sent to residents will get stored in the messages section for easy access later on.

The unique opportunity provided by Community Base is that the app merges all existing and future resources into a single location.

“This app simplifies life and business for both residents and management companies. Residents no longer have to remember the URL for their association’s website, their account portal, or how to contact management when the need arises. It’s all on their phone! One touch and they’re exactly where they want or need to be, less stressed and no necessity to contact management for login help. Another added bonus is quick and easy set-up, which makes implementing the app a breeze for management,” explains Nick Zuccala, Business Development Manager of Innovia co-op.

Community Base gives management firms control to provide a single solution regardless of what software company they are using, who provides the website(s), payment portal, and hosts documents; with Community Base the firm and/or association can aggregate everything into a single source (regardless of the technology) at a very low annual fee. Best yet, there are no additional databases to manage. Residents will always have real-time access to all community resources in the same easily-accessible centralized location no matter how many back office improvements or software changes you make in the future.

Community Base launched January, 2018.

New partnership with VIVE offers exclusive Innovia member benefits

Innovia cop-op is excited to announce a new trade partnership with Vendor Information Verification Experts (VIVE), a national firm providing compliance verification of vendor insurance, trade licensing, government watch list validation, and document retention, to the community association management industry. With this trade partnership in place, Innovia co-op members will receive member pricing when selecting the VIVE product solution.

“We continue to broaden our product offering with additional value-added features benefiting both management companies and vendors,” said Joseph Bushey, President of VIVE.  “We see ourselves as more than just a firm who tracks and reviews insurance COI’s.  Our goal is to reduce the burden of compliance for the management company at the same time increasing exposure for the participating vendors.”

Regarding the partnership, Mary Hurand, President of Innovia co-op added that the community management cooperative – now representing over 1.1 million units across the country – is excited to implement VIVE’s program. She said, “VIVE’s cutting edge program provides a user friendly experience, which is exactly what business owners in our industry need to proactively implement a better risk management system for their firms and clients. As a cooperative, we’re proud that the scale of our organization has made this valuable partnership a reality for our Members.”

Member Spotlight: Mark D. Jones, The Avalon Management Group

Mark D. Jones, AMS®, PCAM®, has over thirty-five years of experience in the HOA management industry.  He is the President of The Avalon Management Group, AAMC, serving over 30,000 homes from three offices in Southern California.

Mr. Jones is the founder of the Greater Inland Empire Chapter of CAI, one of the original twelve founders of the California Association of Community Managers, and one of the seven founders of Innovia co-op.

Volunteer Work and Accomplishments

His industry volunteer work encompasses teaching management operations and technology at CEOMC Retreats, speaking at multiple regional seminars on topics that cover everything from budgeting to strategic planning, and sharing his expertise as a member of the California Legislative Action Committee for over eight years. Also, he has served as Board Member, Committee Member, and President of the local chapter of CAI on multiple occasions. Recently, Mr. Jones was appointed to the Board of Directors of the Foundation for Community Association Research.

Numerous industry accolades enhance his list of accomplishments. He is the recipient of the CLAC Silver Star Award as well as a three-time recipient of the Innovation of the Year award. Also, Mr. Jones has been elected to the GRIE CAI Hall of Fame and was the featured management expert at the only CAI-affiliated conference in China. More than ten communities under his supervision have been named Association of the Year.

This recognition is closely tied to his philosophy on work and life. He is a constant learner, innovator, and strong proponent of Board Member education and collaboration between management companies.

Enhancing Resident Experience with Co-op Resources

In response to the challenges posed by the creation of national management conglomerates, he has leveraged numerous resources provided by Innovia co-op to improve marketing, lower operational costs, and launch innovative tools that would otherwise be out of reach for a regional-sized company. Without the collaboration of member CEOs and the tools available through these combined resources, Avalon would not be as competitive as it is today.

Of the many tools Innovia shares, the resident mobile app known as Community Base has been the most effective. With mobile use now representing 98.2% of how HOA residents access their community information, it’s become mission critical to deliver a customized mobile app for each community. That’s because one of the biggest challenges with overseeing multiple associations has been creating the level of personalization necessary for residents and potential association homeowners who have come to expect this type of service experience in the digital age.

To address this challenge, Avalon Management Group has leveraged the Community Base app to develop and deliver unique content that residents in each community feel represents them.  Also, adding more content and upgrading association websites with visual and written content have been a way to attract more homeowners who are interested in these communities. This drives greater demand for these communities as well as helps maintain or even increase home values.

Want to know how the Community Base app can benefit your communities? Learn more here.

Many of Avalon’s community websites includes a personal welcome video from the association president with an overview of the community’s amenities. There is also a video that showcases the local area so prospective residents can see what it’s like to live there. New features were added to enhance the overall experience for residents and encourage them to frequently visit and interact with their association online. Providing more information to help residents with their daily lives also illustrates the differentiating value that an HOA offers. These content-rich features include local area news, a meeting and events calendar, community links, an account portal, and documents and forms.

Since rolling out these additional features, residents have been extremely positive, according to feedback they have supplied by responding to an online survey found on their community website. Avalon’s goal is to continue upgrading the website and mobile app based on residents’ suggestions across all of its associations.

To learn more about Avalon please visit

6 Year-End Considerations for Community Management Professionals

For community management professionals across the country, the time of year is swiftly approaching where we all begin to look back and reflect on the year that was. What were your challenges? How did you overcome them? (And could the co-op have helped?) Please, feel free to discuss in the Innovia member’s group discussion on linkedin (not a member? we’d love to talk).

So what can you do right now to help build the foundation for a more successful 2019? You can start with due diligence. By checking items off your list in a few key areas, you can substantially reduce risk for your business and the associations you manage. From governance and administrative housekeeping to yearly savings – spending even an hour on each of the following items could save you substantial time, money, and stress in the year to come.

Update Your Calendar

Setting aside time to make note of important timelines could be one of the most important things you do when it comes to planning the coming year. When a community association hires your management company – they expect you to stay on top of a wide variety of dates and deadlines. By setting aside an hour or two every year to carefully study governing documents and any other documentation, you can make a substantial dent in your planning for the year – while creating a much clearer picture of the year to come (and deadlines that can’t be missed).

  • Annual meeting reminders
  • Important tax dates
  • Corporate status renewal dates
  • Insurance policy renewal dates
  • Budget timelines
  • Social events
  • Preventative maintenance reminders (gutters, equipment, carpetS)
  • Open/closing dates for facilities

Double Check Your Professional Licenses

There are 9 states with licensing requirements for community management professionals (shaded blue). Source:

Does your state require that you maintain any specific professional licenses? If it does – are all of those licenses current?  According to the Community Associations Institute, 9 states have adopted some kind of formal regulation for professional community association managers (shaded blue).

Review Your Governing Documents

In many locations, state law stipulates when and how new residents and lot owners receive disclosure packages. This can get even more complicated when you’re in a large, master-planned community with many separate neighborhoods (each with their own declarations).

…and Your Vendor Contracts

On top of looking at association governing documents, it’s also smart to revisit vendor contracts once a year as well. On one level, you should assess whether or not your needs have changed over the course of the year. But this is also an important step to avoid pricey auto-renewal mistakes if you are planning on canceling a service or bringing it in-house.

Co-op Exclusive: Streamline Vendor Compliance with VIVE

While you’re thinking about your vendors, it’s also a good time to consider the risk your vendors expose you to. If you’ve never thought about vendor compliance, it might be time to dedicate some time to it. To make the process easier, Innovia co-op has partnered with VIVE, a national provider of verification for vendor insurance, trade licensing, government watch list validation, and document retention for the community management industry.

Looking to streamline vendor compliance? Contact Innovia today.

Evaluate your Assessments

This time of year is also a good opportunity to take a look at your approach to assessments. From the way you handle enforcement of policy to the way you collect dues – are you taking advantage of all the opportunities available to make this critical part of HOA management as hassle-free as possible? For Innovia co-op members, the Community Base app is a great place to start.

Are you using Community Base to stay connected to your residents?  The app makes everything easier – from payment and communication to valuable home improvement savings. If you’re a member not using Community Base – getting started is simple. Contact Innovia to learn how.

Community Base is an exclusive member-benefit of the Innovia co-op. To learn more about how a membership could help your management company – get in touch today.

Consider Revenue & Savings

It’s important to periodically take a look at your sources of revenue, your fees, and any income that you might not be tapping into. From putting your reserves to better use with a new banking program to re-negotiating access contracts with cable and internet providers – the opportunities are there.

Co-op Exclusive: Innovia’s Partnership with Sperlonga

Are delinquencies a problem for your associations? With over 1.1 million units across the country, Innovia co-op’s members represent a substantial portion of the community management industry. This scale has allowed Innovia to partner with Sperlonga data to offer members exclusive pricing on the company’s full suite of HOA credit reporting solutions. By incentivizing on-time payment, management companies using Sperlonga’s program enjoy fewer delinquencies month over month.

The Final Word

Whether you’re new to the community management industry or you’re a seasoned veteran, this time of year represents a valuable opportunity to both reflect and to look forward. What are you improving on this year? Can the co-op help? We’d love to know.



Innovia Member Appointed to Foundation for Community Association B.O.D.

Innovia co-op is proud to congratulate Innovia member, Mark Jones CEO of The Avalon Management Group, Inc. AAMC® on his appointment to the Board of Directors of the Foundation For Community Association Research. This organization has been providing accurate, insightful, and timely information for homeowners, association board members, community managers, developers and others since 1975.

Regarding his appointment, Mr. Jones remarked on LinkedIn:

“I am honored to join this distinguished panel and participate in shaping the future of the community association industry. We have a shared philosophy to create an ongoing learning environment that directs how to address unique issues, identify best practices and technology that drive continual improvement for these communities, and leverage new management methods to promote partnerships between associations and homeowners.”

The Avalon Management Group is an accredited HOA management company that has provided exceptional service experiences to homeowners’ associations for over 35 years. This Innovia member combines in-depth industry knowledge, innovative technology, and a homeowner-focused management approach to help Southern California communities thrive.

To learn more about Avalon please visit

To learn more about the Foundation For Community Association Research visit


The Innovia Winter Roundup

The holiday season brings its own unique set of challenges to the community management industry. This year, members from across the country have weighed in with their advice and insights on everything from gift giving to community safety (the best, and worst places to be cooking your eggnog). Members have also discussed and shared articles on winter weather clean-up and maintenance, as well as how to deal with an influx of deliveries.

Today, we’re sharing some of the top articles that will help you plan ahead so you’re not only surviving the holidays- but thriving during the months leading up to a successful new year.

Safety First with PS Property Management

PS Property Management shares critical information for keeping your communities secure during what should be the most joyful time of the year. Crime prevention and safety protocol are discussed in this short but important article. Did you know more than 400 residential fires involve Christmas trees, resulting in as many as 40 deaths and 100 injuries! This is worth the read to keep your associations safe.

“Christmas is a great time for family gatherings, worship, great food, and of course all the presents.  Despite all the great times and jolly smiles, there are always a few horror stories you hear about this time of year. To keep this Christmas season merry, here a few safety and crime prevention tips to help protect you and your family during this great time of year.”

Christmas Safety Tips for your HOA Community

Member: PS Property Management
Location: Texas

Bring People Together with Association Management Group

These 7 tips from Association Management can help your HOA’s plan for events during the holiday season! There might not be much snow in this southern state, but Association Management is making sure the true meaning of the holiday season- togetherness – is at the forefront of their minds. From charitable giving, to recipe exchanges – check out this article for fun ways to bring people together in your communities.

“Community events come in many varieties with many different purposes. The holidays are the best time of year to get people involved.  Regardless of the purpose or the sponsor, involvement in community events can benefit all involved.”

7 Event Ideas Your HOA Can Plan for Community Togetherness During the Holiday Season 

Member: Association  Management Group
Location: North Carolina

In snowier news, you will want to review these 10 tips (shared on social by Innovia member, AMG) before the winter weather hits. This article also describes the difference between a winter storm WATCH, a winter storm WARNING, and a BLIZZARD WARNING – all of which are extremely important to understand. Preview one of the tips below.

“If the local weather reports are telling you that a blizzard is going to hit, be sure to charge all of your cell phones before the power goes out. Sometimes a cell phone is the only contact you have with the outside world during a storm. And, in the event you need help in a hurry, you won’t want to be without phone service! So, charge your cell phones ahead of time and then don’t use them except for emergencies during the storm.”

10 Ways To Prepare Your Home & Family For A Winter Snow Storm Or A Blizzard

Shared by: Association Management Group written by: Weather Guide

On behalf of Innovia co-op, we wish you a very happy holiday season. We hope the co-op has helped enhance your business this year, and continues to provide valuable resources, benefits, and community!

The Year, The co-op, the Future

Across the country, community management professionals work with a wide variety of factors that impact their residents, communities, and businesses. With outside influences ranging from technology and public policy to weather emergencies and shifting demographics, fielding everyday resident requests is only the beginning. 

In such a dynamic climate, it’s crucial for CAM entrepreneurs to stay agile. This year, Innovia co-op members continue to prove that cooperation makes harnessing that agility a simpler task with the collective scale that grants members access to greater savings, cutting-edge technology, and valuable partnerships.

With the help of co-op resources and relationships, members thrive together while retaining the flexibility of independent ownership. The result? Another year of growth – and exciting opportunities to come.

Looking for the (member’s only) Innovia LinkedIn group? Join the discussion with this link

CEO-MC Retreat 2018 Recap

CAI did it again this year with 2 ½ days of inspirational networking, learning and reflection. The community management industry is changing so quickly from outside influences; including unpredictable forces like natural disasters, rapidly-evolving technology, and a competitive job market are forcing industry leaders to navigate an ever-changing landscape more quickly than ever before.

The group discussed the difference between working in your company and working on your business. And with the recent natural disaster just miles away from the Boca Raton conference, in the Panhandle of Florida, Hurricane Michael was fresh on the minds of many attendees. Though these are obviously tough times for many residents, it was powerful to see the knowledge share that was happening among industry leaders at the event who were looking for the best ways to help their residents in need. Industry leaders from all over shared stories of overcoming past natural disasters and the importance of preparation.

It’s easy to get caught up in the operational details and day-to-day challenges. But ultimately, this event was a reminder to set aside time to plan, develop and prepare for what we sense is coming on the horizon, as well as the unexpected.

Along the same lines, operational success is dependent on the balance between big picture thinking and day-to-day execution. Marketing is a perfect example. We discussed that it’s important to always be attracting, converting, closing and delighting new customers. During busy times, it’s hard to consider these activities to be priorities. But if we consider what we learned about the importance of thinking big picture, we are reminded that planning for future growth is something we need to take action on today. So while thinking ‘how can I delight my customers today’ we must also consider, ‘What can I do today to attract new customers for the future?’

Ultimately, alignment on the details up front empowers your business to operate most efficiently and successfully. So whether it’s a contract with a new customer you’re on-boarding, or a new emergency evacuation policy you’re rolling out, the details are critical. Our goals are often more aligned than we think. The details in something as big as new contract or as small as an event flyer empower us as leaders to continue to lead this industry to success.

The sessions, keynotes and leaders at CEO-MC were a great reminder of the impact we can have on our communities. And I’m fortunate for the opportunity to continue to share knowledge, experience and success with many of you throughout the year. If you’d like to continue to grow your network and expand your reach, consider a quick chat with me to learn more about Innovia co-op. After all, we’re in this together and our residential community cooperative is a perfect example of that.

Thanks again to all of you!

– Mary Hurand, President, Innovia co-op

2018 Trends: Part 2

The community management industry continues to evolve in 2018

Community management is a competitive industry and it’s important for each of us to be aware of what’s to come. If you missed our first seven trends in Part 1, check it out here. But if you’re already caught up, read our second set of seven trends below.

Here are seven trends to be aware of this year:

1. Investors are expanding their investments
Over the last couple of years there was an increase in available inventory. However, in 2018 inventory is tight and demand is increasing. The economic uncertainty has kept amateur investors and landlords from getting back into major investments and top investors are expanding their empires. Not only are they buying up property, but they are buying out property management services such as community management companies. If this is interesting, there are some critical things investors are looking for: (a) transparent financials (b) efficient systems (c) automations (d) clear sales and marketing tactics (e) full-service solutions.

2. Operations and systems are worth your investment
Residents, in addition to the previously-mentioned potential investors, continue to expect on-demand services. Efficient, instant solutions are available for every industry today. And community management is no different. Though we’ve talked about this trend before it’s important to keep in mind that the expectation is continuing to increase, and the expectation for speed is continuing to speed up. Are your systems, operations and team up to par?

3. Apps continue to gain strength
These previously-mentioned efficiencies often come in app form. Just as websites became expected a couple of years ago, apps have become expected this year. Consumers continue to spend an increasing amount of time on smartphones, and if you don’t have an app they already feel like you’re behind. App design is an art. It’s not enough to throw up a cost-effective app; apps should be intuitive, clean, and should meet the unique needs of residents.

4. Smart amenities enter the industry
Technology is influencing physical amenities as well. If your properties have a gym, how are residents booking classes? If your properties have a laundry facility, is there a way to remind residents when their wash is done? How are residents booking common space for private parties? Ultimately, think through the amenities at each of your properties. How could technology improve the experience for residents? And how can technology increase efficiencies for your team and outside vendors? Ultimately there are established solutions and startups continuing to innovate in this space. Innovia co-op recently launched an all-inclusive app that residents and community managers agree improves the quality of life and community. 

5. Be prepared for the Amazon effect
Delivery is critical to residents.  Services like Amazon are ruling household purchases and residents are relying on their communities to help keep their belongings safe. Smart lockers, package messaging, and smart locks are all evolving solutions that are increasing the efficiency of package delivery. Gated communities have their own unique challenges and drop-off points and procedures are critical. And how are your communities ensuring the safety of those deliveries? Cameras and other security solutions are desired by residents who expect successful delivery of critical items.

6. Generation Z & Millennials are on the rise
We knew this day would come, and it’s finally here. Though it’s important to keep in mind that these younger generations are dealing with credit card debt, identify theft and building credit in ways previous generations didn’t think about. Renters are challenged with building credit and first-time buyers are looking for creative financing options, such as solutions startups are offering like a 10% down and 10% match program. And these generations are aware of the importance of privacy and data protection. Are your systems up to par? If not, these generations aren’t afraid to spread the negative feedback on their social feeds and within the communities they influence.

7. Become an influencer
Do you have a content strategy? It’s become the best way to drive local leads. Are you networking within your local community? Positioning yourself as a local influencer positions your business as a local market leader. Social media and local events continue to drive results, but new tactics such as podcasts are starting to drive significant results. The key is to be knowledgeable, authentic and likable on channels that your communities already find influential and partner with them.

Have other trends to share? Innovia co-op encourages the sharing of ideas, findings, tips and learnings amongst cooperative members. Interested in joining?


2018 Trends

What’s new for community management in 2018?

Community management is a competitive industry and it’s important for each of us to be aware of what’s to come. The digital age and rapidly evolving technology can make it difficult to stay ahead, but there are important offline trends we should remain equally as aware of. Understanding resident expectations, what excites them and every day concerns is critical to management effectiveness. But ultimately, community management operations and efficiencies remain the biggest opportunities for our position as community leaders.  

Here are seven trends to be aware of this year:

1. The smart home trend is inspiring smart communities and cities
Residents homes are now filled with automation. From Google Assistant to Ring doorbells to smart light bulbs, smart home technology is on the rise and will soon be the norm. This innovation is playing a role in communities and cities as well. As community managers we need to be aware that convenience is essential for happy residents. We must consider that electric cars are on the rise, where do residents re-power their vehicles? Do they deserve preferred parking? Wi-fi is everywhere. Could it improve the amenity centers and common areas you manage? And how can you use wi-fi to your advantage? Think about smartphone apps, online calendars and digital community rules. Speaking of scheduling, consumers are used to doing so ahead of time. And that goes for ordering too. Digital ordering and scheduling solutions create efficiencies for residents and managers alike.

2. Residential communities are venting online
Have you been hearing rumblings from residents of unhappiness? Or has something small escalated for one particular community member? Watch out! They are likely finding a place online to vent about your company or your staff. Do you have a feedback loop in place? Are there ways to get ahold of your staff easily? And is your staff responding in a timely manner? If not, check Facebook and other social media channels, Yelp, Google Places, the Chamber of Commerce and any other local business listings. If you do experience complaints online, follow up with the resident publicly so that when your next potential HOA is doing their research they give you the benefit of the doubt.

3. Offline social events are counteracting online obsessions
Though it’s clear that digital is supreme, interestingly enough offline interactions are becoming increasingly important to residents. Consumers are celebrating their unique interests and residents are looking for community events to gather with those similar to them. Whether it’s wine tastings, barista trainings, crafting or fitness classes, residents are looking to the community to support their special interests and talents.

4. Amenities and community are not the same thing to residents
We used to think that pools, playgrounds, and tennis courts were one in the same with the idea of community. But, residents want more than that. They want customer service, efficiencies and offerings that go above and beyond the amenity itself. Have a club house you aren’t leveraging to connect your residents? It’s not working. Can you add a Wi-fi hot spot and turn it into a business center during the day? Can you increase your people-to-people interactions? Residents will thank you.

5. Our industry needs to be aware of virtual reality
This technology is taking over. Consumers expect to be able to experience what does not yet exist. Launching a new app soon? Share an experience of what it’s going to be ahead of time. Internal selling techniques are critical to resident happiness. Is an area within your community under construction? Share what the area will look like once it’s completed. Get residents excited about the changes before they have time to feel otherwise.

6. Digital advertising is increasingly important
How are new associations finding you? If it’s not through word of mouth chances are they are pulling out their mobile devices and search browsers to find the best community management team near them. Is your website mobile and user friendly? If not, you may be missing out on new leads. Is someone managing your online reputation and social channels? An online community manager may need to be your next hire.

7. The senior housing market will continue to soar
Baby Boomers are continuing to age, and residential solutions for seniors are becoming increasingly important. Whether you’re managing a community dedicated to ages for 50+ or have a few communities with large segments of the senior population, it’s important to keep this demographic in mind. And senior care isn’t what it used to be. Beyond traditional care needs, these adults are more active than previous generations. They are looking for ways to stay fit, such as senior yoga classes, and places to interact with people their age, such as senior events.
For more updates like this, check back with our Community section often.

Have other trends to share? Innovia co-op encourages the sharing of ideas, findings, tips and learnings amongst cooperative members. Interested in joining?

Innovia Co-op Introduces New Brand Identity, Website & Innovations


ST. LOUIS, Missouri (January 1, 2018) – Innovia co-op, a leading cooperative for residential community management companies, launched a new corporate brand strategy that elevates the brand, website that supports its member network, and technology innovations for the property management industry. These changes followed the announcement that Innovia co-op will represent brands formerly named Innovia and Community Owners Buying Organization.

“We have significantly grown our network over the last couple of years. We believe our brand relaunch reflects our position as an innovative leader in the property and community management industries,” said Mary Hurand, Innovia co-op’s Division President. “Innovia co-ops dedicated to building powerful resources for community management and look forward to growing our network of innovative industry leaders.”

An updated corporate website was introduced at to showcase its members, benefits and communities. The new corporate brand identity also includes a new logo, refreshed color palette and fresh, yet simplistic style.

New innovations for the brand include Community Base, a mobile application that combines residential community resources into a one-touch, aggregated solution for homeowners. Available on the Apple and Google Play AppStores, Community Base also enables property managers the ability to send push notifications to homeowners during emergency situations or natural disasters.

Innovia co-op continues to evolve its innovative solutions as the market and its members identify needs and ways to leverage the power of a cooperative network.
— –
About Innovia
Comprised of the most talented and progressive companies in North America, Innovia co-op aims to empower community management companies and self-managed homeowner associations with its 30 years of co-op experience and expertise. As a division of CCA Global Partners, Innovia co-op is able to leverage scale comparable to national companies.

For more information, please visit

If you would like more information about this topic, please contact Mary Hurand at 919-636-
8472 or email at

Welcome American Community Management

Time to celebrate!
Another great member has come on board. Please join us in welcoming…

acm logo

American Community Management is one of the largest community administrative management firms in Maryland, serving over 225 communities. ACM uniquely provides not only website services for all of our clients, but we have developed an interactive information and document management system for more than 26,000 residents and commercial unit owners. We have earned the designation of an Accredited Association Management Company® (AAMC®).

We MANAGE to Make a Difference!

David Boyce
Property Manager
7484 Candlewood Rd Suite H
Hanover, MD 21076
(410) 997-7767 x204

We’re happy to have American Community Management and their team as part of our great alliance and are looking forward to all the great energy they’ll bring to the cooperative.

New Program Announcement – Ferrell Gas


We are excited to announce that a new program with Ferrell Gas is now available.

Ferrellgas Partners is the nation’s premier supplier of residential and commercial propane with approximately 800 retail locations in all 50 states.

On behalf of everyone at Innovia, we welcome this opportunity to work with Ferrell Gas.

Current Innovia Members may sign in to the member site to review and take advantage of their exclusive discounts. Not a Innovia Member? Contact us today to see how much we could be saving you.

Welcome Albert Management

Time to celebrate!
Another great member has come on board. Please join us in welcoming…

Founded in 2001, Albert Management is a full service real estate asset management company specializing in common interest developments and commercial building properties.  Located in Palm Desert, CA the company provides management services to over 35 communities encompassing nearly 8,500 homes and two commercial buildings located throughout the Coachella Valley.  With a staff of 45 True Professionals™, the independently owned management company offers strategic planning, consulting, accounting and full service management to HOA’s and

commercial building owners.

Keith Lavery, CCAM, PCAM

Vice President Client Operations

Albert Management Inc.
PO Box 12920
Palm Desert, California 92255
Direct: (760) 346-9000 Fax: (760) 346-9997

We’re happy to have Albert Management, Inc and their team as part of our great alliance and are looking forward to all the great energy they’ll bring to the cooperative.

Welcome Condominium Financial Management

Time to celebrate!
Another great member has come on board. Please join us in welcoming…
Condominium Financial Management (CFM) is a mother and daughter team providing accrual based financial management services to Community Associations since 1975. CFM is the only accredited financial management company in California. Our sole focus is financial management for community associations which brings a level of expertise unequalled in the industry.
Stacie Donnelly, PCAM, CCAM

Condominium Financial Management, Inc
1001 Galaxy Way, Suite 200
Concord, CA 94520
Direct: (925) 566-6672 Fax: (925) 566-6797

We’re happy to have CFM and their team as part of our great alliance and are looking forward to all the great energy they’ll bring to the cooperative.

Welcome Valencia Management

Time to celebrate!
Another great member has come on board. Please join us in welcoming…
Russell S. Hoffman CMCA, AMS, PCAM
President & CEO

Valencia Management Group AAMC
27644 Newhall Ranch Rd #45, Valencia CA 91355
Direct: (661) 964-1520 Fax: (661)964-1780

We’re happy to have Valencia and their team as part of our great alliance and are looking forward to all the great energy they’ll bring to the cooperative.

Avalon Gives Back

One of our members, the Avalon Management Group, AAMC® hosted 3 private screenings of Disney’s newly released movie, Cinderella for 1,000 residents that live in any of the 54 Avalon managed communities. Avalon Management provided complimentary movie tickets and concession vouchers to their very happy residents. Our members truly appreciate their clients and love to give back to their communities.


See photos from the event at

New Program Announcement – Sherwin Williams


We are excited to announce that a new program with Sherwin Williams is now available.

The Sherwin Williams Company is a Fortune 500 company primarily engaged in the manufacture, distribution, and sale of paints, coatings and related products to professional, industrial, commercial, and retail customers primarily in North and South America and Europe.

On behalf of everyone at Innovia, we welcome this opportunity to work with Sherwin Williams.

Current Innovia Members may sign in to the member site to review and take advantage of their exclusive discounts. Not a Innovia Member? Contact us today to see how much we could be saving you.

New Program Announcement – Gama Sonic


We are excited to announce that a new program with Gama Sonic is now available.

Founded in 1985 as a manufacturing and marketing company of emergency lights and other electronic products, Game Sonic develops, manufactures and markets consumer and commercial/industrial-grade solar powered, energy efficient, custom lighting solutions for a wide range of lighting applications.

Since 2001, Gama Sonic has introduced innovative and cost-effective outdoor solar powered lighting products that provide unsurpassed levels of illumination and reliability using their patented technology.

On behalf of everyone at Innovia, we welcome this opportunity to work with Gama Sonic.

Current Innovia Members may sign in to the member site to review and take advantage of their exclusive discounts. Not a Innovia Member? Contact us today to see how much we could be saving you.

New Program Announcement – Communications Consulting Group


We are excited to announce that a new program with Communications Consulting Group is now available.

CCG is an independent consulting company that works to help residential communities, associations, property managers and developers secure the best value, service choices, and returns from their communications service providers.

CCG has over 35 years of experience working with America’s largest Cable TV, Satellite, Telephone and Security companies. They utilize their vast communications and industry experience to help all types of residential communities, associations, property manager and developers manage, negotiate and coordinate best pricing and deal structures with their communications service providers.

On behalf of everyone at Innovia, we welcome this opportunity to work with CCG.

Current Innovia Members may sign in to the member site to review and take advantage of this great opportunity. Not a Innovia Member? Contact us today to see how much we could be saving you.

New Program Announcement – Association Services Network

We are excited to announce that a new program with Association Service Network is now available.

In a collaborative joint venture with your Association Management Company, ASN’s Vendor Compliance Program will serve as your company’s Vendor Compliance Manager. Association Services Network’s CertTrak is a complete vendor registration program designed to protect the management company and benefit their associations by qualifying vendors for liability insurance, licenses, workers compensation insurance, etc. Each management company is encouraged to set their own requirements of registration.

On behalf of everyone at Innovia, we welcome this opportunity to work with ASN.

Current Innovia Members may sign in to the member site to review and take advantage of their exclusive discounts. Not a Innovia Member? Contact us today to see how much we could be saving you.

New Program Announcement – Doody Calls

We are excited to announce that a new program with Doody Calls is now available.

DoodyCalls is the nation’s trusted leader in pet waste removal services for homeowners and communities.  From pet waste removal products and supplies to keeping yards and communities pet waste free, Doody Calls does it all. DoodyCalls was founded in 2000 and has since spread across the nation.  They have been recognized as the industry leader in over 100 publications including Forbes, BusinessWeek, Inc. Magazine, The Wall Street Journal, USA Today, AOL, and many more.

On behalf of everyone at Innovia, we welcome this opportunity to work with Doody Calls.

Current Innovia Members may sign into the member site to review and take advantage of their exclusive discounts. Not a Innovia Member? Contact us today to see how much we could be saving you.

New Program Announcement – ParknPool

We are excited to announce that a new program with ParknPool is now available. ParknPool is the original online vendor of commercial recreational equipment and furniture. Born in 1998 in Orlando, Florida, ParknPool has grown from representing one manufacturer of commercial pool furniture to now offering superior products from over 40 manufacturing companies selling a wide variety of outdoor furniture and equipment like:

  • Patio and Lounge Chairs
  • Playgrounds
  • Picnic Tables
  • Park Benches
  • Trash and Recycling Receptacles
  • Cabanas
  • Tennis Supplies

ParknPool’s entire catalogue is discounted for Innovia members.

On behalf of everyone at Innovia, we welcome this opportunity to work with ParknPool.

Current Innovia Members may sign into the member site to review and take advantage of their exclusive discounts. Not a Innovia Member? Contact us today to see how much we could be saving you.

New Program Announcement – CerTrak

We are excited to announce that a new program with CerTrak is now available.

ASN CertTrak program uses an automated process to keep track of your vendor’s compliance all year long.  Your managers don’t have the expertise, time, or tools to perform vendor compliance in-house. This can lead to hiring a non-compliant vendor, which then leads to increased risk and financial loss.  ASN Certrak’s services include managing vendors’ insurance certificates, managing vendor W-9 forms, and verifying contractor licenses all at no cost to you!

Vendors can choose from 3 custom levels at great prices!

On behalf of everyone at Innovia, we welcome this opportunity to work with CerTrak.

Current Innovia Members may sign into the member site to review and take advantage of this exclusive program. Not a Innovia Member? Contact us today to see how much we could be saving you.

New Program Announcement – SouthData

Innovia is pleased to announce a new partnership with SouthData. Without sacrificing any of the high quality services and fast turnaround times for which it is recognized, SouthData has created a very aggressive pricing program available to all members of the  cooperative.

SouthData is a nationally recognized supplier of payment coupon books, billing statements, certified mail and other mail pieces to thousands of companies in the Property Management industry. For almost 30 years they have set the standard as the most reliable vendor with the most advanced product offerings in their category.

Beyond printing, mailing and electronic delivery processes, SouthData is integrated with every major, and most minor, bank lockboxes and software providers in the industry.  SouthData has helped thousands of management companies gain efficiencies with homeowner communications and billings while at the same time providing control over costs.

On behalf of everyone at Innovia, we welcome this opportunity to work with SouthData.

Current Innovia Members may sign into the member site to review and take advantage of their exclusive discount. Not a Innovia Member? Contact us today to see how much we could be saving you.

The Benefits of Being in a Small Business Co-op

Innovia is a cooperative business. That means we are a jointly owned enterprise engaging in the supplying of services, operated for our members for their mutual benefit. Our purpose is to bring together independently owned management companies to leverage economies of scale so you can get better prices on products and services without having to give up any control or independence. Being in a co-op definitely has its benefits when it comes to costs, services, and available resources. Want to know what Innovia’s co-op benefits are? We have some of the best reasons why belonging to a co-op is great for your HOA management company.

We’re Designed to Help You Succeed without Giving Up Your Independence

We were developed for one reason only – to benefit our members by creating services, resources, and innovative programs that allow them to succeed. Our co-op benefits are designed around the needs of our HOA management companies and what they require to become successful and this is always foremost in our minds. We aim to make sure passionate entrepreneurs like you can keep your independence but still enjoy pricing and services comparable to large companies.

We understand what it means to be an HOA Management Company

Being a HOA management company is an exciting, fast-paced, and sometimes, exhausting venture and we understand this. That’s why our many different co-op benefits are tailored made for this industry – from our superior pricing on coupon books, to discounted payroll services, to getting a deal on every day office supplies, we’re here to help.

We connect you with other businesses just like yours

This doesn’t mean being connected to just any other management companies; this means being connected to other management companies just like yours. Our members are looking to the future and working together with other like-minded companies to move their businesses forward. One of the best benefits of being in a co-op like Innovia is having a whole network of different business owners united for the mutual benefit of everyone, we’re all here to help answer questions, solve problems, and give advice.

Our co-op benefits will help to put you and your HOA management company in the right setting to succeed while retaining your independence.

Do you have questions about our co-op benefits and services? Contact us here today!

The Top 3 Reasons You Should Join Innovia

Being a member of Innovia comes with so many new and exclusive benefits for your HOA Management Company and residents, it’s easy to see why so many of your peers choose to join. All our exclusive programs, services, resources, and homeowner perks are tailored for companies just like yours. Here are the top three reasons why you should join Innovia.

  1. We can help you retain and gain clients – You work hard to gain and retain every client you have. Through the innovative services and resources available to you by becoming a member, you have the opportunity differentiate your company in your marketplace. Our cost savings programs and exclusive homeowner benefits site, My Innovia Perks means you can offer your clients something your competitors can’t. You gain all this while still remaining an independently owned business. At Innovia, we’re giving you the tools you need to become a bigger and better business, while still staying true to your small business roots.
  2. We can help to cut your costs – Running an HOA management company is an intensive job – both financially and mentally. Why not cut down on some of these costs and make your life a little easier? Our combined buying power allows us to negotiate better prices and higher discounts for things like payroll services, office supplies, printings and mailings, fuel, and much more. We can also help you free up some time. Our social media management program allows you to stay fresh and relevant online without having to do anything. We also have a robust hiring program where we can help you find and hire the right people for open positions at your company.
  3. We can help you stand out – Our marketing strategies and social media management program are designed to get you more exposure by being a member. Your membership also means you are connected to some of the best management companies nation-wide, all working together for the mutual benefit of the entire membership. As a cooperative everyone involved is vested in helping each succeed.

Retain and gain clients, cut costs and help your HOA management company stand out by becoming a member of Innovia today. Have questions? Contact us here!

New Program Announcement – FHA Review

FHA Review specializes in the 2013 FHA condo approval process. FHA Review completes the HUD application process that allows for Condominiums to become FHA approved. Their team meets the needs of your community by working directly with Community Managers, Realtors, Boards of Directors, and homeowners nationwide. With FHA Review, getting FHA condo approval status has never been easier!

Current Innovia Members may sign into the member site to review and take advantage of their exclusive discount. Not a Innovia Member? Contact us today to see how much we could be saving you.