Although it’s important to continually ensure your existing community clients are enjoying the best experience from your property management company, it is also important to focus on achieving continued growth.
To bring new community clients on board, you will need to have an effective marketing strategy in place that in some way includes advertising.
Before deciding on what type of channels you want to advertise your community management company on, you should prepare a document that highlights the key themes to ensure consistent messaging across all advertising efforts.
Having a consistent message is important because your potential community clients may come across your advertising on different platforms during their research. You will want to make sure they see the same look, feel, and messaging so they are not confused about who you are and what you can offer. Plus, consistency will help with branding and can reinforce what you want your audience to remember about you. To create consistent messaging:
Online channels have become the go-to source for information across all types of industries, including community management. Your competition is most likely already on those channels, so you will need to find which channels reach your target audience and then create digital advertising that sets you apart from the rest
Here are some digital advertising tactics to add to your strategy:
Although digital advertising channels are where you will tend to find your community management prospects, you also do not want to give up traditional advertising methods completely. That’s because many companies still like to receive information that they can touch like a flyer, direct mail piece, or print ad.
Other traditional advertising ideas include advertising during local community and area events, such as fundraiser sponsorships as well as rotary and chamber of commerce events and seminars.
It’s very important to make sure that the traffic you gain from your advertising efforts has somewhere to go, so you can start converting prospects into clients. Typically, you want the traffic to go to your website or a specific campaign landing page, so it is important to have a professional online presence that:
At Innovia Co-op, our members have access to a suite of marketing design and strategy development services, offered at significantly discounted rates, such as:
For more traditional advertising needs, Innovia also offers postcard, posters and other collateral material design solutions. Contact us now to learn more about becoming member and taking the next step to elevating advertising efforts.