6 Reasons Your Online Presence Needs to Be Managed

Monitoring your online reputation and SEO performance should be a key component of your marketing efforts, but do you know why?

Here are 6 reasons why our co-op members should consider managing these efforts as part of their digital marketing strategy:

Properly managing your SEO and online reputation can make a positive impact to your bottom line within the first year of activity. Once you start focusing on these two areas, the initial work executed sets a foundation for continued success year after year. A marathon may sound daunting, but your company can’t afford to overlook the importance of managing SEO and online reputation efforts as part of your marketing strategy.

We’ll let the numbers do the talking on this one…

  • 64% of people trust online search engines the most when they’re conducting research on a business.
  • 85% of people say they trust online reviews as much as personal recommendations.
  • 3 out of 4 people trust a company more if their reviews are mostly positive.

The world of SEO changes everyday, at the hands of the folks who essentially run this “world” (aka Google). To ensure your website and SEO efforts are following current standards, and you are staying at least one-step ahead of your competition, you need to keep an ear to the ground and be ready to pivot at a moment’s notice. Be proactive and you won’t fall behind! 

SEO and online reputation is becoming somewhat of a “required” aspect to ensure a company’s success, largely due to the fact that everyone is online – basically, at all times. By properly managing these aspects of your digital strategy, you give yourself the best chance to be easily found online with a strong first impression to yield more customer engagements and potential opportunities.

It’s important to monitor what other companies in your region are doing from an SEO perspective. Knowing where you stack up is key, and can help uncover what steps need to be taken to remain in a strong position online. Keeping a close on your competition’s rankings, and how they are performing online, can provide vital analytical insights to help you maintain your competitive edge. 

Before a potential customer actually contacts you, there’s a great chance they’ve researched your company online. If someone can’t find you through a simple Google search, they may end up working with the other guys. If you have a low Google rating or a collection of negative reviews that haven’t been answered, they’ll likely move on to the next option. Don’t lose business because of your online presence – instead, use it to help illustrate the value of working with your company.

If your company isn’t monitoring its online presence…

your missing out on the opportunity to boost your exposure with current and prospective clients, as well as the communities they serve. The Innovia Online Reputation & SEO Management Program can help you get started on the path towards more online visibility and a stronger brand.

Current Plans for Co-op Members

Don’t have a marketing team or someone to manage these efforts on a regular basis? 

We’ve got you covered with our Full Service options, managed by digital marketing specialists leveraging their experience to enhance your online visibility and overall reputation. With an expert managing these efforts, you are able to save your company valuable time and can trust that your online presence is in good hands. Avoid the headaches of disputing bogus 1-star Google reviews or trying to get your company listed higher up in search results – our experts consistently monitor all activity and act quick, allowing you to focus on other important areas of your business.

Have someone on staff that can devote time to these important tasks? 

We can provide your company with access to a user-friendly platform to execute these efforts through our Do it Yourself plan. If you have a tech-savvy marketing professional on your team that can devote time to the various tasks necessary to maintain and optimize your online presence, this option would be a great fit.

*Please note: All program fees are billed upfront for a full 6-month commitment.



*6-month commitment

1st location: $500/month
Additional Locations: $250/month

What’s Included:

  • Listing management & directory inclusion

  • Monitoring & updating online listings to improve brand reputation

  • Protecting the integrity of information by reviewing any user-suggested changes

  • Responding to all ratings and reviews as necessary

  • Managing listings on Google My Business, Yelp, and social media accounts (not for
    publishing posts, only in order to make adjustments to information and ensuring
    reviews are responded to in a timely manner)

  • Monthly reports on overall progress of the campaign and any changes that occurred



*6-month commitment

1st location: $650/month
Additional Locations: $400/month

What’s Included:

  • All services provided in the Full Service: Option 1 plan

  • Keyword research, analysis and adjustment for keywords/key phrases

  • Competitive analysis and adjustment for main keywords/key phrases

  • Analysis and adjustment of website architecture and linking structure

  • Necessary modifications to essential page text elements for achieving satisfactory search
    engine placement

  • Recommendations and alterations for improvement of page titles and meta tags

  • Analysis and recommendations for external links to site

  • Managing Google My Business and other tools to improve ranking


*6-month commitment

1st location: $400/month
2nd location: $250/month
3rd location: $200/month
Additional Locations: $175/month

What’s Included:

  • Distribute, optimize & maintain listings on local directories

  • Aggregate all reviews in one place

  • Solicit new reviews

Ready to learn more and take the next step towards a stronger online presence?