Has your digital marketing strategy been taking a nap? An easy way to make a fast, positive impact is to take a look at how your company is utilizing N-A-P (name, address, and phone number) to give search engines the local signals they’re looking for when it comes to providing local results for local searchers.

Looking for a few easy ways to implement some local SEO best practices? Read on…

(a 5 minute read)

5 simple steps to improve your chances in local search


  1. Ensure your name, address, and phone number are on key pages

    NAP info can go just about anywhere on your pages. If you use WordPress or another CMS system – it can often go in your footer (footer.php). As for your meta descriptions – it’s generally not recommended to add NAP here, as it can reduce click-through-rate from search engine results pages (SERPs).

  2. Make sure the NAP on your website matches your Google Places page

    With NAP, consistency is key. For Innovia members taking advantage of our Reputation Management Program, this process should be fairly simple. Just search for your business on Google and ensure the information is the same as what’s on your website. Remember: minor differences for street names (Ave. vs. Avenue) don’t pose a problem.

  3. Use crawlable text

    Many older websites used images or Adobe flash to display content. If content can’t be highlighted, copied, and pasted – search engines will have a hard time “crawling it”. If your phone number or address is in an image or – for some reason – isn’t presented as selectable text, you’ll want to change it ASAP.

  4. Add location pages to your website

    If you have more than one physical location, it is a very smart idea to create location pages for each. By creating a page for each physical location your business has – you provide readers (and search engines) with Name, Address, Phone number, hours, and – potentially – much more information that helps signify where you are and what you do. When it comes to Google, you’ll also get bonus points for adding your Google map to your website. Need instructions to give an employee or webmaster? Check out Google’s official documentation.

  5. Get the format right

    Your NAP doesn’t need to be added to your website with Schema
    markup – regular HTML works just fine. But, if you have the time, it can’t hurt. Schema markup, without getting too technical, is a data-markup language that helps search engines understand your data better. By using Google’s helpful structured data markup tool, you can easily earmark important parts of your website (such as a logo, address, or phone number) and label them for Google. Once this is complete, your developer can generate (and test) the code that will go “behind the scenes” on your website.

Are you a Community Association Manager working to improve your digital footprint? Starting with Innovia’s exclusive reputation management program is a great first step. Drop us a line to learn how the co-op can help your business today.