Mark D. Jones, AMS®, PCAM®, has over thirty-five years of experience in the HOA management industry. He is the President of The Avalon Management Group, AAMC, serving over 30,000 homes from three offices in Southern California.
Mr. Jones is the founder of the Greater Inland Empire Chapter of CAI, one of the original twelve founders of the California Association of Community Managers, and one of the seven founders of Innovia co-op.
Volunteer Work and Accomplishments
His industry volunteer work encompasses teaching management operations and technology at CEOMC Retreats, speaking at multiple regional seminars on topics that cover everything from budgeting to strategic planning, and sharing his expertise as a member of the California Legislative Action Committee for over eight years. Also, he has served as Board Member, Committee Member, and President of the local chapter of CAI on multiple occasions. Recently, Mr. Jones was appointed to the Board of Directors of the Foundation for Community Association Research.
Numerous industry accolades enhance his list of accomplishments. He is the recipient of the CLAC Silver Star Award as well as a three-time recipient of the Innovation of the Year award. Also, Mr. Jones has been elected to the GRIE CAI Hall of Fame and was the featured management expert at the only CAI-affiliated conference in China. More than ten communities under his supervision have been named Association of the Year.
This recognition is closely tied to his philosophy on work and life. He is a constant learner, innovator, and strong proponent of Board Member education and collaboration between management companies.
Enhancing Resident Experience with Co-op Resources
In response to the challenges posed by the creation of national management conglomerates, he has leveraged numerous resources provided by Innovia co-op to improve marketing, lower operational costs, and launch innovative tools that would otherwise be out of reach for a regional-sized company. Without the collaboration of member CEOs and the tools available through these combined resources, Avalon would not be as competitive as it is today.
Of the many tools Innovia shares, the resident mobile app known as Community Base has been the most effective. With mobile use now representing 98.2% of how HOA residents access their community information, it’s become mission critical to deliver a customized mobile app for each community. That’s because one of the biggest challenges with overseeing multiple associations has been creating the level of personalization necessary for residents and potential association homeowners who have come to expect this type of service experience in the digital age.
To address this challenge, Avalon Management Group has leveraged the Community Base app to develop and deliver unique content that residents in each community feel represents them. Also, adding more content and upgrading association websites with visual and written content have been a way to attract more homeowners who are interested in these communities. This drives greater demand for these communities as well as helps maintain or even increase home values.
Want to know how the Community Base app can benefit your communities? Learn more here.
Many of Avalon’s community websites includes a personal welcome video from the association president with an overview of the community’s amenities. There is also a video that showcases the local area so prospective residents can see what it’s like to live there. New features were added to enhance the overall experience for residents and encourage them to frequently visit and interact with their association online. Providing more information to help residents with their daily lives also illustrates the differentiating value that an HOA offers. These content-rich features include local area news, a meeting and events calendar, community links, an account portal, and documents and forms.
Since rolling out these additional features, residents have been extremely positive, according to feedback they have supplied by responding to an online survey found on their community website. Avalon’s goal is to continue upgrading the website and mobile app based on residents’ suggestions across all of its associations.
To learn more about Avalon please visit https://www.AvalonWeb.com